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Challenging Default Mindsets

Rena Singer

Rena Singer was the featured speaker at Global Washington’s October 12 Executive Director Roundtable.

“The ultimate goal of communication is to facilitate a change in behavior rather than merely to disseminate information.” Easier said than done. But after six years as Landesa’s Global Communications Director and a long journalistic career, Rena Singer started her own strategic communications consulting agency and now stresses that often. She mentioned it on October 12 while leading Global Washington’s latest Executive Director Roundtable.

Singer connects brain science, communication and culture. Knowing how to best grab an audience’s attention means understanding the science behind the inner workings of the brain. Singer sited The Narrative Project in her presentation. The Narrative Project interviewed over 1,000 people in the US, UK, France and Germany. They wanted to know if attitudes regarding global development were negative or positive, generally speaking. They asked questions like, “Do poor countries tend to stay poor?” and “Over the past 20 years has foreign aid made a difference?” Over 70% of respondents answered negatively. Singer went on to share tips on how to challenge and reverse this inherent cynicism, and promote optimism within the global development sector. Read More

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Grameen Foundation and Freedom from Hunger Join Forces to Form a Unified Global Organization

New organization to combine power of digital technology to end poverty with robust networks of women’s self-help groups in Africa, Asia and Latin America

Grameen Foundation LogoWASHINGTON October 25, 2016 — Grameen Foundation and Freedom from Hunger, two global leaders in the fight to end poverty, announced today that they are joining forces to form a single unified global organization.

Read the full press release here.

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