By Emily Whitehouse, Diversity Travel
The urgency for climate action is growing. Following COP29, where 50 countries backed a call for enhanced climate action in tourism, it’s clearer than ever that the travel sector has a major role to play.
At Diversity Travel, we’re always looking for ways to make a positive impact, and we know many of our clients are too. That’s why we’re excited to announce the launch of several major enhancements to our online booking tool, designed to make sustainable travel easier and more accessible than ever before.
These new features empower travelers to reduce their environmental impact right from the point of booking. Whether it’s choosing rail over air, offsetting carbon emissions, or filtering for eco-certified hotels, we’re putting sustainability front and centre.
A Smarter Way to Book Sustainably
The latest updates to our booking tool include:
- Air-to-rail switching – Easily identify when train travel is a viable alternative to short-haul flights.
- Carbon offsetting – Offset your emissions directly within the booking journey.
- Sustainable hotel filtering – Search and book accommodations based on environmental certifications.
These features are already in use by clients with a combined annual travel spend of over £10 million, and adoption continues to grow every month.
Backed by a Bigger Tech Vision
At Diversity Travel, we’re proud to be leading by example – helping our clients travel better, with purpose and impact, and these enhancements are part of a broader investment in technology here at Diversity Travel.
Spearheading this evolution is our new Chief Technical Officer, Joanne Bowden, who joined the team last year. Joanne brings a forward-thinking approach to tech and sustainability, and she’s already making a big impact.
“We want to make sustainable travel the default,” says Joanne. “Technology has a key role to play in that. These updates are just the beginning – we’re building tools that help travelers make more informed, climate-conscious decisions every step of the way.”
Sustainability Isn’t New to Us
While these new developments mark a big leap forward, they’re part of a journey we started long ago. Diversity Travel has been carbon-neutral since 2011, and we’ve reduced our carbon emissions by over 83% per million pounds of turnover.
We’re also a proud member of Business Declares, a network of companies working together to accelerate action on climate change, biodiversity loss and social injustice.
As Alastair Dickenson, our Head of Environmental Action, puts it: “The goal is to give travelers more control and more insight. With these updates, we’re making sustainable travel choices easier – not just possible, but preferable.”
Want to speak to us about how we can support you with your sustainability efforts? Get in touch today. New Client | Contact | Diversity Travel