Description
ABOUT OUTRIGHT INTERNATIONAL
Founded in 1990 and guided by the values of collaboration, depth, and feminism, Outright International strives to help lesbian, gay, bisexual, transgender, intersex, and queer (LGBTIQ) people live safer, healthier, and more empowered lives worldwide. Outright focuses its efforts on supporting organizations to effectively document human rights violations and advocate for the rights of LGBTIQ people. Outright’s vision of change includes policy reform, legal challenges, increased coalition work, and stronger LGBTIQ communities worldwide.
Outright is currently searching for a Director of Marketing and Communications. The ideal candidate will be located in time zones GMT-6 to GMT+3.
Please note any candidates based in New York may be required to work a hybrid office schedule.
RESPONSIBILITIES
Reporting to the Executive Director, the Director of Marketing and Communications will be a senior leader at Outright, responsible for leading Outright’s brand and public profile across varying audiences, including our constituents, donors and other important stakeholders. A creative and innovative marketer, the Director of Marketing and Communications will be a person who has a depth of understanding of the rapidly changing means in which content is delivered and consumed. They will be an accomplished manager, providing leadership to Outright’s communication staff and will work closely with other internal and external colleagues and consultants to enhance Outright’s visibility and brand.
Primary responsibilities include:
- Develop, lead and manage all strategic messaging related to Outright’s mission, programs, activities, and impact.
- Nurture Outright’s current audience while growing and shepherding Outright’s connection to new audiences engaged in our work, including donors, partners, members of civil society and anyone engaged with our mission.
- Strategically identify, plan and apply traditional and new media channels for sharing Outright’s mission, goals, programs, and expertise; lead the development and implementation of strategies to utilize media for effective communication.
- Plan, oversee and evaluate digital-first marketing campaigns and content marketing to promote Outright’s brand and content
- Use data and analytics to measure the effectiveness of marketing campaigns and make data-driven improvements and maximize ROI.
- Supervise and mentor a high-performing communications team, fostering a collaborative and innovative work environment
- Provide strategic guidance and oversight to Outright team members, ensuring the achievement of marketing objectives in correlation with their program-focused work.
- Oversee the enhancement of the design and functionality of Outright’s website and web tools and related digital infrastructure and work collaboratively with program staff to shape communications pieces and other materials and to conceptualize and implement systems for externally sharing knowledge and lessons learned.
- Develop and manage the marketing and communications budgets, ensuring efficient allocation of resources for maximum impact
- Participate actively as a member of Outright’s senior management team, representing the communications functions of the organization.
- On occasion, serve as an organizational spokesperson, including in engagements with government officials, UN agencies, media and the public.
QUALIFICATIONS
- Expertise in defining and tracking key performance indicators and making data-driven recommendations.
- Expertise and creative approach to engaging an curating audiences via prime platforms and social media channels such as Meta, YouTube, TikTok, and via search tools like Google.
- Proven experience in a senior marketing role with a track record of successfully developing and executing successful marketing strategies and engaging new audiences
- A significant level of demonstrated leadership experience (at least 8 years) in communications, public relations, marketing and/or brand management.
- Passionate commitment to Outright’s mission, with a feminist and intersectional analysis.
- A strong background building and working with social media, web development and other network models, web-based publications, social media marketing platforms and other tools to support organization communications.
- Excellent political judgment to accurately represent Outright’s points of view and an ability to represent an organization before many audiences globally and in a wide range of situations.
- An ability to perform effectively under pressure and to utilize strong organizational and project management skills when faced with multiple time-sensitive priorities.
- Superb writing and editing skills and strong interpersonal and professional communication skills in English and, if possible, at least one other language.
- Demonstrated success in collaborative work relationship building with diverse stakeholders and a strong track record as a supervisor.
HOW TO APPLY
Interested candidates can apply via Bamboo at the link here. Outright is an equal opportunity/affirmative action employer. People of color, people who are transgender, intersex, or gender-variant, and individuals originally from the Global South are strongly encouraged to apply.
Only qualified candidates will be contacted. Please do not call.