Director of Digital Optimization

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Mercy Corps is a leading global organization powered by the belief that a better world is possible. In disaster, in hardship, in more than 40 countries around the world, we partner to put bold solutions into action — helping people triumph over adversity and build stronger communities from within. Now, and for the future.

Program / Department Summary

Resource Development (RD) department works in three main areas: 1) fundraising: raising private funds and cultivating and maintaining relationships with private donors and corporate partners; 2) marketing: effectively bringing the organization’s brand to life in an effort to elevate our profile to advance strategic goals 3) engage the public in global issues that matter to Mercy Corps through public outreach and education through the Mercy Corps Action Center.

The RD team includes several dozen dynamic professionals who possess a wide range of skills. We are database managers, web developers, marketers and public relations experts. We are donor services professionals, designers, photographers and teachers. Most of all, we are passionate about Mercy Corps’ mission and dedicated to advancing the goals of our worldwide team who are powered by a belief a better world is possible.

General Position Summary

The Director of Digital Optimization is responsible for the development and implementation of a strong digital strategy for Mercy Corps – which encompasses the website and social media channels. He/She leads a team of developers and digital content managers. Responsibilities will include technology and user experience strategy for digital properties including and our social media channels; behavioral and engagement journey tactics and experiences; analysis of site traffic and user behavior to improve visits and engagement; A/B testing of content and segment-based experiences and to provide insights to internal teams on performance.

The ideal candidate will have a strong background in development, systems, content segmentation and analytics. The Director supports a wide variety of stakeholders, ensuring their needs for brand consistent, accurate, and timely website and social media content, UX and design are met. S/he ensures that the team is working effectively to manage resourcing for website requests and assigns resources as appropriate. S/he oversees decisions related to selection of content management tools and vendors who support the technology stack; optimizes the user experience of and social media channels; and has a significant voice in decisions about any tool or service that plugs into

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